Em's Visual Research

THE VIEW FROM THE SHARD, PROMOTIONAL VIDEO I have to admit, The...

globalhappynessproject — Thu, 07 Feb 2013 10:22:00 +0000

THE VIEW FROM THE SHARD, PROMOTIONAL VIDEO

I have to admit, The Shard isn’t my favorite building. I lived near Tower Bridge while they were building it last year, and I can’t deny that I moaned about the construction ruining our view of the London city scape everyday. Even when the construction was “finished”, I wasn’t sold on the way they left the top open/raw.

Regardless of my opinion of the building, this promotional video makes me want to go in it, experience the different floors’ themes and view the city through the Tell:Scope - a telescope that informs the viewers whilst using it. The style may be a bit too futuristic (especially with the “I want to win an Oscar” backtrack) but it’s not often that a mock-up environment engages me. Maybe it was the super modern logo at the beginning…?

London Underground 150th Anniversary - Promotional...

globalhappynessproject — Sun, 03 Feb 2013 18:18:00 +0000

London Underground 150th Anniversary - Promotional Posters

Anyone who has ever ridden The Tube in London knows how saturated it is with advertising posters. Some posters are traditionally framed prints and some are moving images on digital screens. As these screens are placed next to escalators, they can be hard to read for viewers whilst moving upward/downward. This limits the amount of variation that can occur, and usually all of the digital posters have the same design repeated, or two designs alternating.

One collection of digital posters that caught my eye recently was created to promote the 150th Anniversary of The Tube. This advertising campaign illustrates the story of commuters who have shared this journey through history. 10 people progress through the years, indicated by their evolving fashion and colour saturation. What I like about the digital posters is that they don’t simply repeat the printed poster (below). Each digital canvas focuses on one of the characters, showing them as they would look if they were riding next to you. They also occasionally look over to sneak a glance at the viewer. For me, this really brings the characters to life and engages me with the story.

Wildlife Photographer of the Year - Natural History Museum

globalhappynessproject — Thu, 24 Jan 2013 13:25:00 +0000

Over the weekend, my husband and I went to the Natural History Museum to view the gallery of winning photographs from the Veolia Environnement Wildlife Photographer of the Year. (The photographs below are all displayed on the website, but if would like to visit the exhibition before seeing any images, please don’t read any further!)

Though we don’t usually agree with all of the category winners, the overall winner this year was stunning (below). The depth, colours, and amount of detail were even more eye-catching on the back-lit prints that were displayed on black walls.

This photograph (below) was the overall winner out of the young photographers. Though I appreciate the ironic juxtaposition of the eagle with the plane, it actually didn’t do much for me - especially when backlit, as the contrast between the plane and sky was almost completely lost.

My favorite photographs are actually the ones that tell a story. I suppose I am more interested in photojournalism than photography as fine art, especially when it comes to wildlife. The photo below captures the process of cutting off sharks’ fins to make shark fin soup in Taiwan. As I lived in Taiwan (and tasted this soup as a delicacy at a friend’s wedding), this image really struck me. The amount of sharks that had to be killed to get this many fins is astounding, and the photo really communicates that.

I also like when photographs capture the animals’ humanistic expressions. This monkey looks absolutely terrified and the otter looks comically skeptical.

Though I love the otter (I even bought him on a postcard), my favorite image was the leaping fox. He is absolutely in his element, and the contrast with the beautiful blue background is so soothing. The cropping is also a little unusual and thus more interesting for me visually.

Hand Stamped Stationery

globalhappynessproject — Sat, 19 Jan 2013 11:39:00 +0000

I have recently gotten into stamping. In fact, for my wedding invitations, I had custom stamps made from my designs and hand stamped over 500 items. Though my brother-in-law told me I was crazy whilst watching me do this around Christmas time, I insisted that I enjoyed the process and the effect so much that the time it took to create these invitations didn’t matter. I loved the texture of the ink and the authenticity that small mistakes created on each print.

The Montréal-based firm Caserne obviously agrees that a lengthly process can be worth it. Their beautiful stationery design for a sommelier (wine professional)involves hand stamping each piece with the bottom ring of a wine glass that has been dipped in red wine. Not only is it beautiful, but it is appropriate.

Original Source: http://www.underconsideration.com/brandnew/archives/friday_likes_30.php

London Science Museum

globalhappynessproject — Mon, 14 Jan 2013 14:57:00 +0000

Last summer, I became overwhelmed whilst writing my dissertation for my Masters Degree and working on freelance design projects. Unfortunately this busy schedule was an excuse for me to stop blogging about my research and thoughts on Visual Communication. Though I am a little late, I have decided to make one of my New Years Resolutions to start blogging again.

So here goes (the first one is always the hardest)!!

Over Christmas, there were posters in the tube to promote London attractions. One poster that caught my eye was for the London Science Museum, designed by Johnson Banks.

What I love about this poster is how dimensional it is. It has a 3D effect on a flat surface. Though the photos are a little cheesy, it still caused me to stare as I passed it on the escalators everyday. Eventually this advertisement worked and my husband and I went to visit the museum. I had never been there before, and left feeling impressed with its branding - which was executed in 2010 by the same design firm that designed this poster.

The typeface that has been created for the logo and other headlines is modular and stacks together like a puzzle or code. Shapes from the typeface have also been repeated throughout the museum, on signage and informational displays. To me it is more ‘mathy’ than ‘sciency’, and maybe that is why I like it so much [closet math geek].

The only issue I have with the logo, which was also voiced on a forum of design enthusiasts (CreativeReview.co.uk), is the ligature between the ‘i’ and the ‘e’ in ‘Science’. It it obvious that the designers were trying to fit 13 letters into a space for 12. For me that is not a deal-breaker, but I am curious to hear what others think.

A beautiful 40th Anniversary celebration video, created by...

globalhappynessproject — Sat, 26 May 2012 09:44:50 +0100

A beautiful 40th Anniversary celebration video, created by Pentagram. Enjoy!

Simple, clever and effective. “Take the stairs.”

globalhappynessproject — Mon, 21 May 2012 10:32:32 +0100

Simple, clever and effective. “Take the stairs.”

I love the idea of healthy + interactive smartphone apps for...

globalhappynessproject — Fri, 04 May 2012 12:13:57 +0100

I love the idea of healthy + interactive smartphone apps for kids. This customizable app called La La Lunchbox allows children to design a healthy school lunch for themselves, including fun colours and monsters to differentiate their lunchboxes from siblings or friends.

Basically anything with big letters catches my eye, including...

globalhappynessproject — Thu, 26 Apr 2012 10:15:15 +0100

Basically anything with big letters catches my eye, including this Edible Type by Spanish design duo m-inspira.

Delicious. Where do I buy the gelatin molds?

Today I came across these witty illustrations by...

globalhappynessproject — Thu, 12 Apr 2012 16:03:00 +0100

Today I came across these witty illustrations by Minneapolis-designer Phil Jones. I want the Fry Ninja one on a t-shirt for my birthday. And I want the Minnesota poster for my old college roommate, who is an interior designer from Minnesota. Can’t wait to see the rest of the posters from Jones’ upcoming series: Minnesota Nice.

I recently did a proposal to re-brand a medical charity. During...

globalhappynessproject — Wed, 04 Apr 2012 11:16:00 +0100

I recently did a proposal to re-brand a medical charity. During my research phase, I came across this impressive re-branding story from Moving Brands. The new logo is much more personable and friendly. It speaks about who the charity is and who it’s for. I also like the explanation behind the cellular + colourful shapes that are formed in a circle and used across the entire identity.

A simple + clever logo solution from designer Vince Frost.

globalhappynessproject — Fri, 30 Mar 2012 12:44:12 +0100

A simple + clever logo solution from designer Vince Frost.

When I was in Florence, Italy last weekend, I saw this decal on...

globalhappynessproject — Thu, 29 Mar 2012 09:43:16 +0100

When I was in Florence, Italy last weekend, I saw this decal on a No Entry sign. I had seen it before in Covent Garden, so I decided to take a photo and do some google searching on the new meme…

Here is an interesting quote by the European street artist, Clet Abraham on his decals ::

My street sign work stem from a reflection upon our “common visual space”. The omnipresence of street signs, other than being a sign of the [Italian] culture of “anti-responsibility”, can verge on the absurd. The message is very poor (sometimes I feel like I’m being treated like an idiot by them) and yet they have a highly invasive aesthetic. As a professional in the world of visual space, I feel called to intervene, both to notify the public of the absurdity of the situation, and to propose a constructive and respectful alternative. My adhesives are developed to add a further level of reading [to street signs] constructed on the base of their original signification in order to maintain its utility but give it some intellectual, spiritual, or simply amusing interest. The final objective? That traffic keeps flowing without us feeling spoken down to!

These identities show the potential of versatile icons :: The...

globalhappynessproject — Fri, 23 Mar 2012 10:20:00 +0000

These identities show the potential of versatile icons ::

The new DC Comics icon, designed by Landor
The Natural History Museum icon, designed by hat-trick Design
The Museum of Art & Design icon, designed by Pentagram

In my MA Communication Design class, we talked about things we...

globalhappynessproject — Tue, 20 Mar 2012 11:42:23 +0000

In my MA Communication Design class, we talked about things we hate about design. One of my group’s favorites was, “Good packaging for shitty wine”, or design that lies. The problem with this is that we, as consumers, purchase things based on how they look - including food. When we see green, we think environmentally friendly. When we see earth tones, we think it’s organic and thus healthy.

McDonald’s re-branding in order to look more healthy…really? Lies.

Noma Bar illustrations can teach us to love negative space.

globalhappynessproject — Sun, 26 Feb 2012 16:58:41 +0000

Noma Bar illustrations can teach us to love negative space.

How do we define plagiarism in Graphic Design? We had a debate...

globalhappynessproject — Wed, 08 Feb 2012 18:59:40 +0000

How do we define plagiarism in Graphic Design?

We had a debate in my MA Communication Design group last week about the similarity in these logos. The first was designed in 2010 by Landor, for the new electric vehicle (EV) charging stations created by Ecotality. The second was created in 1964 by Robert Brownjohn for Irwin Studios.

What do you think?

I’ve discovered an interest in design that facilitates...

globalhappynessproject — Sat, 28 Jan 2012 13:34:00 +0000

I’ve discovered an interest in design that facilitates Action. (Ironically pronounced from bed on a Saturday afternoon.)

I also like simple/clever ideas, like the Motivational Nike Bench. Annie Chiu’s concept is to promote running through the prevention of sitting. It’s a backwards yet unique approach to guerilla marketing - unexpected branding which therefore catches the viewers’ attention.

Though I had heard of The Bubble Project from Steffan...

globalhappynessproject — Tue, 24 Jan 2012 17:25:33 +0000

Though I had heard of The Bubble Project from Steffan Sagmeister’s happy design talk, I didn’t realize it was by Ji Lee last week when I was looking at his Words As Image project. I only learned this today when researching interactive communication design. It’s funny how things always seem to connect with each other.

Btw, I love the idea of creating space for interactivity when none is available.

Words As Image. This is a project we all did in Typography 101,...

globalhappynessproject — Tue, 17 Jan 2012 11:33:00 +0000

Words As Image. This is a project we all did in Typography 101, but I love the idea of making subtle animations.

Project by Ji Lee, animated by Bran Dougherty-Johnson with sound design by Joel Pickard (though I don’t think it needs sound).

CHALLENGE :: Create an image out of a word, using only the letters in the word itself.
RULE :: Use only the graphic elements of the letters without adding outside parts.